In today's world where the wave of digitalization is sweeping across the globe, museums, as important carriers of cultural inheritance and innovation, are exploring new frontiers of cultural display with an unprecedented attitude. Today, the highly anticipated 10th China International Museum Exposition (referred to as the "Museum Expo") kicked off.  

At this exhibition, the Shanghai Museum, together with SMG Magic Dimension Digital, a top domestic digital content producer, and Diheng Co., Ltd., a leading domestic provider of intelligent display solution services, jointly made an appearance at this grand event.  

This year's "China International Museum Exposition" is the first time in history that it has come to the grassland, presenting a cultural feast for ethnic minority areas. At the same time, it fully demonstrates the open attitude, innovative ability and development vitality of China's museum industry, and provides a professional platform with rich content, in-depth communication and wide influence for professional participants in the museum field.  

In the current trend where museums are fully booked and reservations are snapped up in an instant, the cultural and museum industry has also entered an unprecedented period of rapid development. One of the most important highlights of this year's "China International Museum Exposition" is the digital and intelligent transformation of museums. The organizing committee has selected high-quality cases of digital display and intelligent construction from the most popular museums across the country and has specially set up a special exhibition area for the digital and intelligent transformation of museums. The Shanghai Museum, a renowned comprehensive art museum both in China and globally, has won widespread acclaim from audiences at home and abroad since its establishment in 1952. With its rich collection of cultural relics, profound cultural heritage, and excellent exhibition planning capabilities. As a national first-class museum, the Shanghai Museum is at the forefront of the industry in aspects such as cultural relic protection, academic research, and exhibition display. Its collection of cultural relics covers various categories such as bronzes, ceramics, calligraphy and paintings, jade articles, coins, and sculptures. The large quantity and high quality of these relics make them true treasures in China's cultural and museum circle.  

In recent years, the Shanghai Museum has actively responded to the national call of "bringing cultural relics to life" and has been constantly exploring new paths for the digital display of cultural relics. By using modern technological means, the Shanghai Museum has successfully combined traditional cultural relics with digital display technologies, bringing a more vivid, intuitive and immersive exhibition viewing experience to the audience. This innovative display method not only enriches the forms and contents of the exhibitions but also greatly enhances the audience's participation and satisfaction.

As an important film, television and multimedia creative production base under Shanghai Media Group (SMG), Magic Dimension Digital has been committed to the integration and innovation of creativity, art and digital technology since its establishment. In the field of digital content production, Magic Dimension Digital has successfully created numerous high-profile projects with its leading technical strength and rich creative resources. Moreover, Magic Dimension Digital is also the initiating and organizing unit of the 2024 Shanghai Light and Shadow Festival.  

As a leading domestic provider of intelligent display solution services, Diheng Co., Ltd. has achieved remarkable success in the field of light and shadow physical display. Relying on cost-effective projection equipment and high-quality LED light and shadow solutions, Diheng Co., Ltd. has provided excellent light and shadow upgrading solutions for many well-known domestic and foreign exhibition halls, such as museums, art galleries, and cultural centers.

At this China International Museum Exposition, Diheng Co., Ltd. showcased intelligent renewal solutions tailored for exhibition halls, including the newly launched intelligent Neptune series laser engineering projectors, small-pitch LED products, and other items. The introduction of these products and solutions will further contribute to the development of digital culture and museums.  

It is worth mentioning that this year, Diheng Co., Ltd. successfully implemented the light and shadow exhibition item in the "Thousands of Years, Thousands of Thoughts: Wallace Chan's Half-Century of Jewelry Art Exhibition" at the East Pavilion of the Shanghai Museum. Through the application of intelligent projection technology and light and shadow effects, this exhibition item perfectly presents Mr. Wallace Chan's jewelry artworks and his creative concepts to the audience. Amidst the interweaving of light and shadow, the brilliance of the jewelry and the charm of art complement each other, bringing the audience an unprecedented visual experience.