Recently, Wang Yangyang, the Chairman of Di Dong Group, led a senior inspection team to set foot on the land of Bahrain in the Middle East, marking another in-depth layout of this leading Chinese display technology enterprise in its globalization strategy. The core objective of this inspection is not only to achieve strategic cooperation with the Bahraini government, but it is also regarded as a crucial step for the Diheng brand to go global. As one of the countries at the core of China's Belt and Road Initiative development, Diheng, taking engineering laser projectors as the vanguard, is closely following the Belt and Road policy, and its market blueprint that aims at the Middle East and radiates globally is gradually unfolding.
Against the backdrop of the reconstruction of the global economic landscape, the Middle East region is undergoing an unprecedented digital transformation. In addition to the Bahrain region, areas such as Saudi Arabia and the United Arab Emirates have also, under the policies of their respective countries, joined this wave of digital transformation one after another.
During the inspection, the Diheng team had in-depth exchanges with several government agencies in Bahrain, including the Bahrain Economic Development Board, the Bahrain Customs Export Directorate, and the Bahrain Human Resources Authority. As the first manufacturing enterprise in the high-tech display industry in Bahrain, Diheng received high attention and a warm welcome from all parties. At the same time, Diheng's display technologies and products also attracted the strong interest of many local enterprises and government agencies.
During the meeting with the Bahrain Economic Development Board, Chairman Wang Yangyang emphasized, "Bahrain is not only a geographical hub but also a testing ground for institutional innovation." Diheng's path to internationalization illustrates the globalization philosophy of Chinese enterprises in the new era: It is not simply about the transfer of production capacity, but rather a comprehensive export of technical standards, management models, and innovative ecosystems.
Currently, Diheng has gradually initiated the expansion of the Middle East market, and at the same time, it is laying out its global market strategy, continuously deepening its global business territory. This trip to Bahrain not only laid a solid foundation for Diheng's internationalization process but also injected new impetus into the company's march onto the global stage.
Standing at the new starting point of 2025, Diheng's globalization strategy has clearly outlined its development path. The vision of creating a world-class national brand is also being gradually realized through the efforts of all Diheng employees.
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