Welcome to the super cultural and tourism IP "Yuanjia Village"

2023-05-29 17:55:00

With the full advancement of the national strategy of "rural revitalization", corresponding policies have been introduced in various places. However, it is actually not easy to truly develop from "comprehensive poverty alleviation" to "rural revitalization". In such a development environment full of difficulties, a super cultural and tourism IP named "Yuanjia Village" quietly emerged in the western part of the motherland. The peak daily visitor flow can exceed 100,000 people, and the annual business scale reaches one billion yuan, making it a major cultural and tourism IP in Shaanxi second only to the "Terracotta Warriors and Horses". What's astonishing is that behind this super IP is actually a group of empty nesters. Without any natural tourism resources, they have created the current "Yuanjia Village" that is popular across the country simply by exploring Shaanxi culture, making local delicacies, and innovating the business model.  

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Yuanjia Village has transformed from a "hollow village" into an "internet-famous village", which has attracted extensive attention and strong responses from all sectors of society, and is having an increasingly greater impact nationwide. At present, Yuanjia Village has gathered more than 1,000 entrepreneurs. It has absorbed approximately more than 3,000 people from surrounding villagers and other places for employment. Moreover, it receives over 6 million tourists annually, with an annual tourism revenue of more than 1 billion yuan, thus becoming the veritable No.1 village of cultural tourism in China.  

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Yuanjia Village is positioned as an experience site of Guanzhong impressions that integrates folk customs, cuisine, sightseeing, leisure, culture, and vacation. It mainly showcases the customs of Guanzhong, comprehensively improves the creative industry, and vigorously develops rural tourism. It is precisely because the leadership team of Yuanjia Village has its own unique insights into cultural exploration and is brave enough to innovate that the idea of the multimedia creative experience of the Flying Panoramic Screen Cinema in Yuanjia Village was born.

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Relying on the golden signboard of Yuanjia Village's cultural tourism, soon after the project of the Flying Panoramic Screen Cinema was approved, many leading projection brands at home and abroad participated in the competition for equipment supply. After intense competition, the partner of Diheng China once again defeated numerous strong opponents and became the equipment supplier for the upgrade of this panoramic screen cinema. This is the affirmation of Diheng's products by customers and partners, and it is also an honor for Diheng.

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Yuanjia Village · Guanzhong Grand View Garden adopts a brand-new tourism model of "real scene + interaction + immersion + multi-sensory experience", and introduces advanced amusement facilities. It breaks through the traditional form of intangible cultural heritage display. With the super IMAX spherical giant screen created by Diheng laser projectors, ultra-wide-angle fisheye lenses, international-level animation special effects, and the feeling of weightlessness during high-speed dives and drops, the theme exhibit of "Flying over Shaanxi" integrates the experiences of a roller coaster, a dome screen 3D experience, and an aerial flight experience, bringing tourists a brand-new science fiction journey. As a projection brand manufacturer, although Diheng China does not undertake projects directly, it is a powerful supporter behind every project of its partners. Diheng China will never be absent in the effort to boost rural revitalization and realize the Chinese Dream at an early date.  


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