On November 22nd, the 5th Yangtze River Delta International Cultural Industries Fair kicked off at the National Exhibition and Convention Center (Shanghai). As an important cultural event promoting the integrated development of the Yangtze River Delta, the Yangtze River Delta International Cultural Industries Fair (hereinafter referred to as the "Cultural Industries Fair") has always adhered to the exhibition concept of "internationalization, professionalism, marketization, and high-quality products" since its establishment. It is committed to building a comprehensive platform integrating the display and trading of cultural products, project cooperation and negotiation, and the exchange of cultural industry information. Each session of the Cultural Industries Fair attracts cultural enterprises, creative talents, and cultural enthusiasts from around the world to jointly explore the new trends and opportunities in the cultural industry. It is not only a cultural feast but also an important driving force for the innovative development of the cultural industry, and it has inestimable value for promoting regional cultural prosperity and enhancing cultural soft power.

The Minhang Cultural and Creative Exhibition Group made a wonderful appearance in Hall 5.2H with the theme of "Cultural and Creative Empowerment, New Minhang with High-quality Development". It was presented through a theme press conference full of valuable information and a 500-square-meter exhibition area full of highlights. The Minhang exhibition area showcases the urban image of Minhang District and demonstrates the charm of the cultural and creative industry in Minhang through a "1+5" display layout – one "Light and Shadow +" and five characteristic sections, namely "Coffee +", "Urban Study", "Digital Innovation Space", "Creative Workshop", and "Minhang Souvenirs".  

The theme of "Light and Shadow +" is "Step into Happy Minhang and Feel the Charm of Cultural and Creative Industries". In this light and shadow space, the audience can have an immersive experience of popular exhibitions over the years in Minhang Museum, such as "Living in Chang'an Happily", "The Year of Wanli", "Encountering the Marquis of Haihun", and "Han Dynasty: Boundless", created by Diheng Co., Ltd. in the "Light and Shadow +" space. They can feel the dreamlike experience brought by light and shadow. Moreover, through promotional videos like "Seeing Shanghai in Minhang", they can directly understand the development context and modern features of Minhang District.

It is worth mentioning that, in addition to the "Light and Shadow +" exhibition item in the Minhang Pavilion, Shanghai Media Group (SMG) has also specially set up an exhibition item of Diheng, bringing the gold award-winning works of the Shanghai International Light and Shadow Festival to the booth of this Cultural Industries Fair.  

During the exhibition, Diheng's exhibition items attracted many leaders and guests from the Shanghai Municipal Bureau of Culture and Tourism as well as those from the culture and tourism bureaus of various provinces and cities to stop and take a look. Mr. Wang Yangyang, Chairman of Di Dong Group, accompanied the leaders on their visit. They spoke highly of Diheng's innovative achievements in the field of light and shadow technology and fully affirmed Diheng's contributions as a national brand to the development of the cultural industry with new productive forces of high quality. The care and encouragement from the leaders are not only an acknowledgment of Diheng's past efforts but also an inspiration for its future development. The Diheng team feels deeply honored and said that it will continue to uphold the spirit of innovation and contribute to the high-quality development of the cultural industry.  

Diheng Cultural and Tourism is a new application platform company in the display industry, focusing on the research, development, and application of display technologies. It owns Shanghai Magic Realm, a digital content production enterprise, Diheng Projection, a display hardware research, development, and production enterprise for projectors, LEDs, VR, etc., and Qingdong Technology, a project implementation service provider. With the support of these three major business segments, Diheng has built the ability to provide full-process services, covering from the early-stage planning of projects, hardware equipment support to the implementation and operation of cultural and tourism projects. As a new productive force of high quality in the domestic display industry, "Diheng 7000 lumens" has been widely recognized by global customers, including those in the Chinese market. At this exhibition, Diheng brought the world's first smart projector equipped with the BIC intelligent cloud brain. The most prominent feature of this device is that it can achieve remote control via the cloud, which can greatly reduce the operation and maintenance costs of projects and improve the stability of projects. In the "Light and Shadow +" space of the Minhang exhibition area, Diheng used six projectors of this model to enable the audience to "step into Happy Minhang and feel the charm of cultural and creative industries."  

During the exhibition, as an outstanding representative of national brands, Diheng was invited to be interviewed by the Yangtze River Delta Voice of Shanghai Media Group. Mr. Chen Zhuo, the head of Diheng's Marketing Department, shared how Diheng, as a national brand, has continuously developed into an innovative enterprise with new productive forces driven by cultural confidence.

In 2024, the trophies for the "Top Ten Cultural and Creative Enterprises in Minhang" of the first series of selection activities for the influence of the cultural and creative industry in Minhang District were also presented at the Cultural Industries Fair. Mr. Zhang Yongsheng, General Manager of Diheng Co., Ltd., stepped onto the stage to receive the award. The presentation of this award also affirmed Diheng's contributions to the high-quality development of the cultural industry.  

Looking back on the wonderful moments of this Yangtze River Delta International Cultural Industries Fair, Diheng sincerely thanks all the leaders, guests, media friends, and the vast audience who participated in and supported this event. It is your attention and encouragement that have made Diheng more determined to move forward. In the future, Diheng will continue to deeply engage in the multimedia display industry and the cultural industry. With the power of new productive forces, it will contribute to building a strong cultural country.